Skyrocket your Growth IT ALL STARTS WITH THE RIGHT NAME...

It did deliver this impression that it was a strong company...I think it delivers credibility.  I think when you say to someone Ring.com when you're at meetings or whatever it just felt, powerful.  What's it been worth to us?  It was probably worth $30, $40, $50 million, I don't know...in valuation.

You may find yourself in the same situation where there are tons of variants of your name. Standing out just gets harder when people confuse you with other companies. That’s why we went right to the source. There are many copycat Sumo names in the market but by owning Sumo.com (free marketing tools for websites), we’re positioned as the original. We are the Sumo.com.

"Look, I do not know about you guys, but we only live once, and I want to make this business amazing.  I do not want to wait a year.  We have wasted a year.  Somebody else could snap that up.  This is going to be transformative for us.  I want to do it, guys.  Look, I do not want to look back when we are 60 at this missed opportunity that we never did."

We sell an intangible product and at the end of the day, we’re in the trust business.  Owning Cover.com has lent an extra level of legitimacy to the brand and this, in turn, has translated into sales.

We felt that after we’ve established ourselves as a company that at this point generates over $5m/year, has over 30,000 paying customers and that sends around 700,000 social media posts every day on our users’ behalf, making our brand consistent and recognizable was an important step.  So, for the last 1.5 years, we’ve been working on acquiring the domain Buffer.com.